Organisation: Australian Taxation Office
Job Title: APS5 Communications Officer
Word Limit: 700 words max as per guidelines
Experience working on internal and/or external communications activities covering both strategy and communication delivery
Strong work history showing ability to work on both internal and/ or external communication activities highlighted in recent role as Communications Officer for the employer segment of superannuation (within the ATO). During tenure, I demonstrated experience in developing and implementing communication strategies and associated activities for a range of stakeholders and product owners. During development of a BAU communications strategy, which was inclusive of various types of communications activities such as; social media messaging, web content and articles for industry publications best confirms my strong experience in communications and marketing. Achievements in this role was not only developing a comprehensive image suite for social media use but the affirmative feedback received on the preparation of an executive speech given at the South Australian Government Tax information Forum on super reforms in 2013.
Ability to select writing style based on the desired stakeholder reaction and select appropriate communications channels
Ability to produce high quality communication solutions for desired reactions from stakeholders recognising their business goals built from strong skill to select appropriate writing styles and communication channels tailored to the target audience. Successful selection involves research of the stakeholder, leading to a personalised creation of communication products and strategies. Shown during work within the ATO when objectives were to review and rewrite employer superannuation web content in collaboration with stakeholders and primarily business owners, to ensure all technical and legal information provided to the target audience was not only simple but also user centred. Response from following this methodology in communication and marketing strategies was greater end user experience and positive reactions to content communication.
Experience with influencing and developing relationships with team members, stakeholders and
clients
Confident and experienced communicator, possessing high-level oral and written communication skills demonstrated with both internal and external stakeholders. Selecting appropriate grammar, style and language to suit the communication purpose and audience is critical to successful influential relationships. Constantly building and maintaining working relationships with a diverse range of stakeholders, team members and clients during previous role within ATO. Development of effective influencing communication and business approaches ensured success delivering on intended results with stakeholders. When resolving a technical publishing issue for the SBSCH team by following diligent process and open communication my ability in rectifying issues within a short timeframe resulted in building a business relationship of trust and influence was highlighted. Praised by previous Director within ATO who acknowledged that my strong ability to build rapport with a diverse range of stakeholders paves for a collaborative approach in work that cemented better outcomes.
Ability to develop, implement and evaluate moderately complex marketing communication
strategies or plans
Demonstrated ability proven as communication officer in the employer segment to develop, implement and evaluate marketing communications, strategies or plans Position responsibility included developing communication products that sit within an overarching communication strategy for products that are complex and nuanced often with legislation still being finalised. Ability validated during work on the SuperStream communication suite for employers aimed at delivering communication products developed to convey complex technical information. Working in collaboration with business owners and the project team, I proved ability to deliver clear and concise information by choosing products such as social media, video and advertising to simplify a complex communication. Common communication barrier is the confusion of legal jargon of which I created a glossary of terms that broke down barriers and provided a clear communication within a moderately complex environment.
Tertiary qualifications in communications, journalism, or similar would be well regarded, as will prior learning and experience in a relevant marketing and communication field
Possessing high level of knowledge in marketing and communication fields, verified in prior positions as Communication Officer within Employer Super as a valued and collaborative team member. Over five years of work experience, in private and public sector, has developed capabilities gained during successful completion of Bachelor’s Degree in communication and marketing. Further from these studies, shown a commitment to ongoing professional development and up skilling keeping ahead of market trends and tools. Commencing my career within the ATO graduate development program ensured my success with participation in professional growth around theoretical and technical field principals.
